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Director General · Nojoom Al Salam Holding · Riyadh, KSA

Mohammed
AlBilali

Senior real estate development and investment executive with 15+ years of progressive leadership in Saudi Arabia. Delivering landmark developments aligned with Saudi Vision 2030.

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Mohammed AlBilali
Director General · Real Estate Development
SAR 3.4BDevelopment portfolio originated and led
1.3M m²Land acquired and developed across KSA
2,495+Residential units in development pipeline
15+Years of progressive executive leadership
Executive Profile

Delivering landmark developments across Saudi Arabia's most dynamic markets.

I am a senior executive with a proven record originating, structuring, and delivering large-scale real estate developments in Saudi Arabia. My career spans residential communities, mixed-use districts, commercial assets, and Build-to-Suit projects — with a combined portfolio exceeding SAR 3.4 Billion across more than 1.3 million square metres.

As Director General at Nojoom Al Salam Holding, I lead the full lifecycle of development — from opportunity sourcing and land acquisition through government partnerships, tendering, commercialisation, and operations. I have guided the company through IPO readiness, major governance reform, and strategic advisory engagements with PwC and KPMG.

A trusted advisor to shareholders, boards, investors, and government entities, I specialise in PPP projects, NHC developments, joint ventures, and investment evaluation — all within the strategic framework of Saudi Vision 2030.

Mohammed AlBilali at Njoom Al Salam
Current Role Director General
Nojoom Al Salam Holding
May 2023 – Present
Location Riyadh, Saudi Arabia
Languages Arabic — Native
English — Fluent
35%Revenue increase through strategic acquisitions and development
63→90%Commercial portfolio occupancy uplift delivered
SAR 180MFinancing facilities successfully restructured
30%Growth in strategic alliances and partnerships
Signature Developments

SAR 3.4 Billion Residential Portfolio

Rsan Project
Rsan Project
Riyadh
ValueSAR 800M
Land Area171,000 m²
Units685 Villas
Sales100% Sold
Construction Complete
Rsan Village
Rsan Village
Riyadh
ValueSAR 1.2B
Land Area225,000 m²
Units771 Villas
Sales72% Sold
30% Construction Progress
Rsan Gate
Rsan Gate
Riyadh
ValueSAR 1.4B
Land Area289,000 m²
Units1,039 Units
Under Development
Khuzam Valley
Mixed-use development under partnership model. Land area: 23,000 m². Integrating residential and commercial uses within a community framework.
Al Fursan Community Centers
Eight commercial development sites in partnership with NHC. Approximately 70,000 m² serving master-planned communities across the region.
Build-to-Suit Projects
Three BTS developments structured with leading education and hypermarket operators — delivering purpose-built commercial facilities to operator specifications.
Project Photography

Site visits, construction progress, and development milestones. Add your project photos below.

Areas of Expertise

Capabilities that span the full development lifecycle.

Development & Acquisitions
  • Land Acquisition
  • Development Origination
  • Residential Development
  • Mixed-Use Development
  • Commercial Development
  • Master-Planned Communities
  • Development Pipeline Growth
  • Build-to-Suit (BTS)
Investment & Commercial
  • Investment Evaluation
  • Feasibility Studies
  • Portfolio Expansion
  • Commercial Structuring
  • Revenue Growth
  • Financial Analysis
  • Asset Optimisation
  • Business Planning
Strategic Partnerships
  • Public-Private Partnerships
  • Joint Ventures
  • Strategic Alliances
  • NHC Partnerships
  • Government Relations
  • Investor Relations
  • Stakeholder Management
Executive Leadership
  • Corporate Strategy
  • IPO Readiness
  • Governance Enhancement
  • Organisational Transformation
  • Operational Excellence
  • Risk Management
  • Team Leadership
Career History

Professional Experience

May 2023 – Present
Nojoom Al Salam Holding
Real Estate & Investment
Director General
  • Led development opportunities and strategic initiatives exceeding SAR 3.4 Billion.
  • Directed land acquisition, partnership origination, and pipeline growth across the group.
  • Increased strategic alliances by 30% through targeted business development.
  • Led IPO readiness programme and comprehensive governance enhancement initiatives.
  • Oversaw strategic advisory engagements with PwC and KPMG.
  • Developed corporate growth strategies aligned with Vision 2030 and national housing priorities.
Nov 2020 – Apr 2023
Nojoom Al Salam Holding
Real Estate & Investment
Chief Strategy Officer
  • Secured projects exceeding SAR 800 Million through proactive development origination.
  • Increased corporate revenue by 35% through strategic acquisitions and commercial initiatives.
  • Increased commercial portfolio occupancy from 63% to 90%.
  • Restructured SAR 180 Million financing portfolio to improve capital efficiency.
  • Led NHC tender pursuits and major residential development opportunities.
2018 – 2019
Durra Tech
Chief Operating Officer
  • Led operational strategy, organisational performance, and business transformation initiatives.
2015 – 2018
Alhadi Group
Chief Operating Officer
  • Directed commercial operations, business development, and organisational performance improvement.
2012 – 2015
A.M. Hamadto & Sons
Trading & Investment
Executive Manager
  • Led corporate transformation, governance enhancement, and strategic planning initiatives.
Qualifications

Education & Certifications

MBA — Master of Business Administration
Al Rebate University
Postgraduate Diploma in Public Administration
University of Nyala
B.Sc. Chemistry
Omdurman Islamic University
PMP® Project Management Professional
SPP® Strategic Planning Professional
PRINCE2® Foundation
CME Level I
Certified Strategic Management Office Director (CSMOD)
PMI-PBA®
Contact

Open to strategic discussions, partnerships & investment opportunities.

Whether you're exploring a joint venture, large-scale development, NHC opportunity, or executive advisory engagement — I welcome the conversation.

LocationRiyadh, Saudi Arabia

AREAS OF FOCUS

Real Estate Development · Saudi Arabia Land Acquisition · Riyadh NHC Partnerships Public-Private Partnerships · KSA Residential Development Mixed-Use Development Build-to-Suit Projects Investment Evaluation Saudi Vision 2030 Joint Ventures · Real Estate IPO Readiness Master-Planned Communities Commercial Real Estate Feasibility Studies · KSA Nojoom Al Salam Holding Strategic Partnerships · MENA Director General · Real Estate Corporate Strategy · KSA Cityscape Global · Saudi Arabia PMP Certified Executive